Flexible Packaging Market Expects Strong Growth Through 2019

By Isaac Fletcher, contributing writer, Food Online

Thanks to the ability to meet various packaging needs, keep costs low, bolster brand identity, and accommodate consumer preferences, flexible packaging is rapidly becoming a preferred method for food manufacturers

Like many sectors of the packaging industry, the growing demand for packaged food is propelling growth in the flexible packaging market. Now, more than ever, consumers prefer packaged foods due to concerns over food-related health risks. Shifting preferences and rising disposable income of consumers in the Asia-Pacific are making this region the fastest-growing market for flexible packaging. China and India are expected to demonstrate the highest rates of growth, while the North American market will grow at a slower pace due to the highly-saturated, end-use market. These factors are contributing to the growth of the flexible packaging industry, which is slated to grow at a CAGR of 8.65 percent and reach a value of $129.5 billion by the end of 2019.

Video: Non-Destructive Seal Inspection For Flexible Packaging

During the manufacturing of food products, companies around the globe face two major challenges. The first is the need to adhere to environmental regulations, and the second is to keep costs to a minimum while still delivering quality products. One of the main tools manufacturers have at their disposal to overcome these hurdles is robust, attractive packaging. Packaging not only protects the goods inside, but also has the potential to enhance consumer appeal and strengthen brand identity.

The main factors in determining which packaging to use are varying consumer trends, weight of the products, size and shape of the goods, shelf-life needs, and recyclability. Flexible packaging helps manufacturers address many of these concerns, which is why this style of package is being widely adopted for various product types.

See how a candy maker automated its flexible packaging line to reduce operator costs

Some of the major players in the flexible packaging industry are Amcor of Australia, Sealed Air Corporation, Bemis Company, and Sonoco — all from the U.S. — and Mondi in South Africa. Due to the expected high rate of growth in the Asia-Pacific, many of these firms are looking to expand their business to this region to accommodate the rising demand for flexible packaging. Increased consumer awareness about the benefits of flexible packaging is a critical factor for sustained market growth and widespread use and acceptance.