Mobility Cuts Pasta Manufacturer's Delivery Time In Half

By Sam Lewis

Santa Cruz Pasta Factory’s deployment of mobile devices enables efficiencies from factory to fork

In 2007, Steve Simonovich decided to face entrepreneurship head-on. He opened a high-end deli in Scotts Valley, CA — roughly 70 miles south of San Francisco — specializing in pasta plates and sandwiches, but also provided customers with pasta and ravioli to purchase by the pound. About a year into his endeavor, Simonovich determined a deli or restaurant was not a sustainable venture. After exploring options about how to maintain and expand upon his passion for cooking and his love for fresh pasta, Simonovich concluded becoming a wholesaler was his best option. He closed the deli and switched gears to become strictly a pasta manufacturer. Thus, the Santa Cruz Pasta Factory was born.

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