Mondelez International Is Putting Consumers And The Environment First
By Karla Paris
Global food-manufacturing giant commits to making the environment and consumers healthier
When you are a leader in cookies, chocolate, gum, candy, coffee, and powdered beverages, with billion-dollar brands such as Oreo, Nabisco, Trident, and many more, your corporation has a large carbon footprint. In an effort to improve the well-being of the planet, and its people, Mondelez International unveiled a plan on March 12 to reduce it. Mondelez International has anchored its newly unveiled plan to its corporate program, entitled, Call for Well-being which focuses on both sustainability and global nutrition targets throughout its entire product portfolio.
Mondelez International has, for the first time, set global nutrition and sustainability targets. The company plans to reach these goals by 2020. At its core are the following keystones:
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Promote healthy snacking for consumers
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Promote healthy lifestyles by building lasting partnerships with communities
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Secure and maintain sustainable agricultural supplies while reducing its environmental impact
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Achieve the highest level of people and product safety
On the global nutritional front, Mondelez International is targeting goals set by the World Health Organization to reduce salt and saturated fat consumption, while managing caloric and sugar intake. In addition to evolving its product portfolio, the company plans to address packaging and healthy-lifestyle community partnerships through a $50 million investment during the next several years. Below are some specific areas where Mondelez International will:
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Increase its "Better Choice" products to 25 percent of its corporate revenue
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Cut sodium and saturated fat by 10 percent across its product portfolio
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Raise whole grains by 25 percent within its product line up
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Increase individually wrapped options of 200 calories or less by 25 percent
Mondelez International's sustainability practices have been recognized among leading organizations, such as the Dow Jones Sustainability Index. With its suppliers, Mondelez International is committed to:
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Helping farmers create thriving communities with a 10-year, $600 million investment in its Cocoa Life and Coffee Made Happy signature programs
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Promoting biodiversity and good environmental practices through Harmony, the company's European wheat-sourcing program
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Cut energy and water use, waste, and greenhouse gas emissions from manufacturing by 15 percent by 2015
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Achieve a mark of 60 percent of its production in zero-waste-to-landfill sites by the end of 2015
While these are lofty goals, Mondelez International is committed to the task. Let’s see who is next to follow in its footsteps.