PMMI's Beverage Packaging Market Assessment

PMMI initiated this market research study to quantify continuing packaging and processing challenges in key segments of the beverage industry. A similar study was conducted in 2009. Segments covered include soft drinks, juices, water, beer/wine/ spirits, sports/energy drinks, and teas. Milk and dairy products are excluded.

The beverage packaging industry continues to face a host of challenges. It needs more packaging innovation. It is under pressure to reduce costs. It is looking for machines with more functionality that are still simple to operate. There is a call for more and better training. And retailers are demanding packaging that is easy to use with appealing designs that meet the changing needs and preferences of consumers. PMMI members need to stay abreast of how these challenges will be met and their implications for the packaging industry.