The Reputational Risk Of Poor Cold Chain Visibility

A reflection on the recent participation in India’s Cold Chain conference

In India, the cold chain logistics sector is getting ready for the growing number of large multinational corporations providing their global brand products in India. Several new state-of-the art cold storage warehouses and logistics operations are emerging, to help these international food and pharmaceutical companies to maintain product quality, and ultimately, their global reputation.

The reputational risk is what renowned Indian entrepreneur Kiran Mazumdar Shaw, chairman and managing director of Biocon, referred to in an article in the Indian daily business newspaper, the Economic Times recently. She referred to the damage to the reputation of a major Indian drugs manufacturer due to questions about the product quality.

Speaking in the newspaper, she said, “Companies shouldn’t compromise on quality, compliance and IP.” She also added, “We also need to see better harmonization of the Indian regulatory system with those in the US and Europe”.